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Industry & industrial studies (500)

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Bitcoin and Mobile Payments
Bitcoin and Mobile Payments
Gabriella Gimi...
publisher: Springer
year: 2016
description:This book provides a critical analysis of The European Union’s regulatory framework for mobile payments and bitcoin. Chapters discuss the creation of the EU single market for e-payments and combine legal analysis with comparative case studies in thei...
Brand Avatar
Brand Avatar
De Mesa Brand ...
publisher: Springer
year: 2009
description:Virtual worlds such as Second Life, have millions of users worldwide. Virtual world 'residents' wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into the...
Brand Gender
Brand Gender
Theo Lieven
publisher: Springer
year: 2018
description:This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of bran...
Brand Hate
Brand Hate
S. Umit Kucuk
publisher: Springer
year: 2019
description:This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty....
Brand Hate
Brand Hate
S. Umit Kucuk
publisher: Springer
year: 2016
description:This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty....
Building High-Performance, High-Trust Organizations
Building High-Performance, High-Trust Organizatio...
Gerrit Broekst...
publisher: Springer
year: 2014
description:Some vanguard companies have evolved to a higher level of decentralization originating in the enabling-and-autonomy paradigm. A new kind of deep leadership is practiced by these spirit-driven organizations. This book brings together theory and case s...
Building Trust in Information
Building Trust in Information
Victoria L. Le...
publisher: Springer
year: 2016
description:This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics an...
Business Dynamics in North America
Business Dynamics in North America
Rajagopal; Vladimir...
publisher: Springer
year: 2018
description:This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines t...
Business Ecosystems
Business Ecosystems
K. Rong; Y. Shi
publisher: Springer
year: 2015
description:The book examines business ecosystems in an emerging industry context whilst exploring four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five pha...
Business Logic for Sustainability
Business Logic for Sustainability
Aileen Ionescu-Somers...
publisher: Springer
year: 2008
description:The food and beverage industry is vital to the global economy, but in a society increasingly concerned with sustainable development, it is facing new challenges. This book presents the results of a research project focused on the management challenge...
Business Opportunities in the Pacific Alliance
Business Opportunities in the Pacific Alliance
John E. Spillan...
publisher: Springer
year: 2017
description:This book provides a solid overview of trade and business opportunities in the Pacific Alliance, focusing on the key drivers of economic growth and development in Chile, Peru, Colombia, and Mexico. It addresses the political, economic, and social ben...
Business Services in European Economic Growth
Business Services in European Economic Growth
L. Rubalcaba; H...
publisher: Springer
year: 2007
description:The business services sector contributes heavily to European economic growth. Yet links between business services, and their role in economic growth remain under-explored. This volume provides a comprehensive approach from an applied economics perspe...