Details

Brand Breakout

author:

Nirmalya Kumar; Jan-Benedict E.M Steenkamp

publisher:

Palgrave Macmillan UK

edition:

publication year:

2013

language:

English

ISBN:

9781137276629

format:

(leitura online e APP)

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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