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China Goes West

China Goes West

author:
Joel Backaler
 
publisher:
Palgrave Macmillan UK
 
edition:
1
 
publication year:
2014
 
language:
English
 
ISBN:
9781137293930
 
 
format:
ileio (leitura online e APP)
 

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Informação indisponível.

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