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Competing against Multinationals in Emerging Markets

author:

D. Williams

publisher:

Palgrave Macmillan UK

edition:

publication year:

2015

language:

English

ISBN:

9781137500328

format:

(leitura online e APP)

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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

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