Details

Football Brands

author:

S. Bridgewater

publisher:

Palgrave Macmillan UK

edition:

publication year:

2010

language:

English

ISBN:

9780230281363

format:

(leitura online e APP)

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The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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