Sales & marketing (500)

publisher: Springer
year: 2018
description:This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold challenge: managing global knowledge networks and multicultural projec...

publisher: Springer
year: 2018
description:This thesis analyzes the motivation and performance of 403 acquisitions made by emerging multinational corporations (EMNCs) in Western Europe and North America between 1994 and 2013. The findings indicate that most EMNCs were motivated to acquire in ...

publisher: Springer
year: 2012
description:A rich database of over 2,200 outsourcing arrangements, studied across sectors and geographies, and over time, from inception, through contract signing, to outcomes. This book has unparalleled insight into the robust practices that have been proven e...

publisher: Springer
year: 2018
description:This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing proce...

publisher: Springer
year: 2017
description:This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in...

publisher: Springer
year: 2018
description:This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultura...

publisher: Springer
year: 2017
description: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characte...

publisher: Springer
year: 2018
description:This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It cov...

publisher: Springer
year: 2017
description:This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona...

publisher: Springer
year: 2016
description:Florian Dorner legt eine umfassende Analyse der aktuellen Kommunikationsform ‚Advertorials‘, die redaktionell bearbeitete Texte und Werbung kombiniert, und der klassischen Printwerbung vor. Mittels einer Längsschnittstudie im experimentellen Design u...

publisher: Springer
year: 2011
description:This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

publisher: Springer
year: 2018
description:This book highlights the key issues, opportunities and challenges facing African firms, industries, cities and nations in their quest to compete successfully in the global economy. Exploring a topic which has grown in importance as Africa faces a per...