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A Brain for Business – A Brain for Life
A Brain for Business – A Brain for Life
Shane O'Mara
editor: Springer
ano: 2018
descrição:Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.The brain matters in business. The problem i...
A Business History of the Swatch Group
A Business History of the Swatch Group
P. Donzé
editor: Springer
ano: 2014
descrição:This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the ...
Abuse of Dominant Position and Globalization & Protection and Disclosure of Trade Secrets and Know-How
Abuse of Dominant Position and Globalization & Protection...
Pranvera Këllezi...
editor: Springer
ano: 2017
descrição:This publication provides an unparalleled comparative analysis of two 'hot topics' in the field of antitrust and unfair competition law with regard to a number of key countries.The first part of the book examines the prohibition of abuse of a dominan...
Achieving Organizational Excellence
Achieving Organizational Excellence
Flevy Lasrado
editor: Springer
ano: 2018
descrição:This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold challenge: managing global knowledge networks and multicultural projec...
Acquisitions by Emerging Multinational Corporations
Acquisitions by Emerging Multinational Corporatio...
Johannes Distl...
editor: Springer
ano: 2018
descrição:This thesis analyzes the motivation and performance of 403 acquisitions made by emerging multinational corporations (EMNCs) in Western Europe and North America between 1994 and 2013. The findings indicate that most EMNCs were motivated to acquire in ...
Adaptability Through Dynamic Capabilities
Adaptability Through Dynamic Capabilities
Herbert Endres
editor: Springer
ano: 2018
descrição:This book discusses theories and frameworks addressing the adaptability and sustainable competitive advantages of firms, including dynamic capabilities. This work develops and examines a concept that makes dynamic capabilities more tangible and provi...
Advanced Methods for Modeling Markets
Advanced Methods for Modeling Markets
Peter S. H. Leeflang...
editor: Springer
ano: 2017
descrição:This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify com...
Advanced Outsourcing Practice
Advanced Outsourcing Practice
Leslie P. Willcocks...
editor: Springer
ano: 2012
descrição:A rich database of over 2,200 outsourcing arrangements, studied across sectors and geographies, and over time, from inception, through contract signing, to outcomes. This book has unparalleled insight into the robust practices that have been proven e...
Advances in Chinese Brand Management
Advances in Chinese Brand Management
John M. T. Balmer...
editor: Springer
ano: 2017
descrição:This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands...
Advances in Kaiyu Studies
Advances in Kaiyu Studies
Saburo Saito; Kosuke...
editor: Springer
ano: 2018
descrição:This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several ...
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer...
editor: Springer
ano: 2017
descrição: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characte...
Aesthetic Communication
Aesthetic Communication
O. Thyssen
editor: Springer
ano: 2011
descrição:This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.