Media, information & communication industries (255)

publisher: Springer
year: 2016
description:In this book, distributional justice theories developed by John Rawls and Amartya Sen are applied to the governance of today’s media, proposing a fresh, and innovative assessment of the potential role for media in society. Three case studies describ...

publisher: Springer
year: 2016
description:Learn and understand how you can perform a wide range of tasks on your new Windows computer, including managing files, browsing the internet, and protecting yourself, as well as interacting with Cortana.Using Absolute Beginners Guide to Computing you...

publisher: Springer
year: 2017
description:This book includes a selection of reviewed papers presented at the 2016 China Academic Conference on Printing, Packaging Engineering & Media Technology, held on November 25-27, 2016 in Xi’an, China. The conference was jointly organized by China Acade...

publisher: Springer
year: 2018
description:Wie funktioniert die Mediawelt genau, wohin wandern Werbebudgets und warum sind die Vergütungsmodelle so kompliziert? Welche Rolle spielen Mediaagenturen innerhalb des komplexen wirtschaftlichen Dreiecks, welche grauen Zonen gibt es und warum sind di...

publisher: Springer
year: 2017
description:Dieser Band der „Bibliothek der Mediengestaltung“  behandelt die Prinzipien der Animation und führt in die grundlegenden Techniken zur Erstellung von 2D- und 3D-Animationen ein. Für diese Bibliothek wurden die Themen des Kompendiums der Mediengestalt...

publisher: Springer
year: 2016
description:This book is your concise guide to Ansible, the simple way to automate apps and IT infrastructure. In less than 250 pages, this book takes you from knowing nothing about configuration management to understanding how to use Ansible in a professional s...

publisher: Springer
year: 2018
description:This book includes a selection of reviewed papers presented at the 49th Conference of the International Circle of Educational Institutes for Graphic Arts Technology and Management & 8th China Academic Conference on Printing and Packaging, which was h...

publisher: Springer
year: 2016
description:Learn how to develop powerful data analytics applications quickly for SQL Server database administrators and developers. Organizations will be able to sift data and derive the business intelligence needed to drive business decisions and profit. The a...

publisher: Springer
year: 2013
description:The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLea...

publisher: Springer
year: 2019
description:This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty....

publisher: Springer
year: 2016
description:This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty....

publisher: Springer
year: 2017
description:This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the...