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Business Discourse
Business Discourse
Francesca Bargiela...
editor: Springer
ano: 2013
descrição:This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enqui...
Can Schools Save Indigenous Languages?
Can Schools Save Indigenous Languages?
N. Hornberger
editor: Springer
ano: 2008
descrição:This volume offers a close look at four cases of indigenous language revitalization: Maori in Aotearoa/New Zealand, Saami in Scandinavia, Hñähñö in Mexico and Quechua and other indigenous languages in Latin America. Essays by experts from each case a...
Captioned Media in Foreign Language Learning and Teaching
Captioned Media in Foreign Language Learning and ...
Robert Vanderp...
editor: Springer
ano: 2016
descrição:This book brings together current thinking on informal language learning and the findings of over 30 years of research on captions (same language subtitles for the deaf and hard-of-hearing) to present a new model of language learning from captioned v...
Central Banks and Coded Language
Central Banks and Coded Language
Elke Muchlinski
editor: Springer
ano: 2011
descrição:This book explores implications of the modern view of central banks rising from the proposition that words have no meaning beyond their use in a particular context and setting. It studies coded language to explain why a central bank's decisions and c...
Changes in Complementation in British and American English
Changes in Complementation in British and American...
J. Rudanko
editor: Springer
ano: 2011
descrição:The book shows how the system of English predicate complementation has been undergoing an amazing amount of variation and change in recent centuries, and identifies explanatory principles to account for this change and variation, with evidence from l...
Character Focalization in Children’s Novels
Character Focalization in Children’s Novels
Don K. Philpot
editor: Springer
ano: 2017
descrição:This book offers a comprehensive analysis of character focalization in ten contemporary realistic children’s novels. The author argues that character focalization, defined as the location of fictional world perception in the mind of a character, is a...
Children's Reading of Film and Visual Literacy in the Primary Curriculum
Children's Reading of Film and Visual Literacy in the...
Jeannie Hill B...
editor: Springer
ano: 2017
descrição:This book draws on a longitudinal study which highlights the beneficial impact of film in the primary curriculum. It provides detailed accounts of both the reading process as understood within the field of literacy education, and of film theory as it...
Chinese Literacy Learning in an Immersion Program
Chinese Literacy Learning in an Immersion Program
Chan Lü
editor: Springer
ano: 2019
descrição:This book examines one-way foreign language immersion education in the United States. It provides a clear and rich description of a Chinese (Mandarin) immersion program, its curriculum, instructional materials, assessment activities, parental involve...
City Branding and New Media
City Branding and New Media
M. Paganoni
editor: Springer
ano: 2015
descrição:This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key ...
Classroom Interaction
Classroom Interaction
Doris Dippold
editor: Springer
ano: 2015
descrição:Internationalisation has had a forceful impact on universities across the Anglophone world. This book reviews what we know about interaction in the Anglophone university classroom, describes the challenges students and tutors face, and illustrates ho...
Cognition Beyond the Brain
Cognition Beyond the Brain
Stephen J. Cowley...
editor: Springer
ano: 2017
descrição:This book challenges neurocentrism by advocating a systemic view of cognition based on investigating how action shapes the experience of thinking, placing interactivity at its heart. This systemic viewpoint makes three main claims. First, that many e...
Cognitive Linguistics and Language Teaching
Cognitive Linguistics and Language Teaching
R. Holme
editor: Springer
ano: 2009
descrição:This book argues that Second language teaching has not been well served by recent approaches to the description of language content. The book explores how Cognitive Linguistics offers teachers a description of language that can translate into practic...