Preamble: Thinking Digital
Chapter 1: Digital Is Changing Our World, Quickly and Irreversibly
1.1 What Is a Digital Transformation?
1.2 Established Market Definitions Don’t Apply Anymore
1.3 Pace of Change Is Increasing Exponentially
1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction
Chapter 2: Digitization Requires Fundamental Renewal: Digital@Scale
2.1 Why? Things Are Going Well, So Why Do We Need to Change?
2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived?
2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation?
2.4 Cargo Cults Don’t Work
Chapter 3: Why? The Clock Is Ticking
3.1 Creating a Sense of Urgency: How Urgent Is Digitization?
3.2 Determining the Kind of Change Required
3.3 Identifying Relevant Assets
3.4 Determining the Aspiration Level for the Transformation
Conclusion: Bring on the New Ecosystems
Chapter 4: What? Doing the Right Things Intelligently
4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age
Aamer Baig and Gianluca Camplone on the future of motoring.
4.2 Digital Commerce: One Channel Is No Longer Enough—Today’s Mobile Customer Blithely Switches between the Real and Virtual Worlds
Kelly Ungerman on the future of retail.
4.3 Who Still Needs Banks? Fintechs Threaten the Established Business Model
Somesh Khanna, Vik Sohoni, and Michael Bender on the digital future of the finance industry.
4.4 Digital Health: The First Innovation in Health Care That Can Reduce Costs in the Long Term
Sri Velamoor and Basel Kayyali on the rocky road to the digitization of health care.
4.5 Connected Buildings
Hugo Sarrazin, Kabir Ahuja, and Mark Patel on the buildings and smart homes of tomorrow.
4.6 The Digital Revolution Has Reached Electricity Utilities
Adrian Booth and Mark Patel on the strategy of the German utilities in response to the digital intruders in their core markets.
4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems?
Brendan Gaffey on the distribution battle between hardware manufacturers, content providers, and telecom companies.
4.8 Digital Logistics: The Drone Always Rings Twice
David Frank on driverless trucks, fully connected containers, and small drones that deliver packages to our homes.
4.9 E-Government: Public Administration Goes Online
Martin Lundqvist on the digitization of public administration, and what citizens can expect.
Conclusion: Opportunities in the Emerging Ecosystems
Chapter 5: What? Developing Business Architecture
5.1 Omnichannel: A Presence across All Channels
Lareina Yee and Martin Harrysson describe how companies leverage all sales and communication channels to the maximum.
5.2 Dynamic Pricing: Up-to-the-Minute Prices
Ramji Sundararajan on dynamic pricing, and why two people can pay vastly differing sums for the same product, from the same provider.
5.3 Digital Marketing: Tailored Messages across All Channels
Brian Gregg on why content is king in digital marketing, and how companies can master the discipline.
5.4 Digital Product Development and Open Innovation: Rethinking Product Development
Michael Uhl and Belkis Vasquez-McCall on how digitization is changing development processes in all industries.
5.5 Product Design: Learning from Software Development
Florian Weig on how the philosophy of software development is infecting every industry, and what engineers can learn from big data.
5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0
Enno de Boer and Sumit Dutta on how digitization is changing every point in the supply chain.
5.7 Digital Lean: The Digitization of Production
Varun Marya and Gianluca Camplone on the five fundamentals of digital production.
5.8 Digitization in the Office: Bots Take the Reins
Alexander Edlich on the automation of administration.
Conclusion: Digitization Is Changing Every Function in the Company
Chapter 6: What? Strengthening the Foundation
6.1 Two-Speed IT: Accelerating the Pace for the Digital Age
Naufal Khan on the new challenges for IT, and how companies from the analog age can meet them.
6.2 Big Data and Advanced Analytics
Holger Hürtgen on the path to better, data-driven decisions.
6.3 Cyber Security: The Art of the Secure Digital Economy
James Kaplan on the seven steps toward effective safeguards against hacking.
6.4 Embedded Software: Machines and Equipment Go Digital
Mark Patel on the five guiding principles that can help traditional hardware manufacturers develop a software strategy.
6.5 The Chief Digital Officer: A Steve Jobs for Every Company
Steve Van Kuiken discusses the art of the digital transformation with CDOs.
6.6 The Digital Organization: All Power to the Multifunctional Teams
Julie Goran on autonomous teams, agile sprints, and product owners.
6.7 Talent Management: Everyone Wants Digital Natives
Hugo Sarrazin and Satty Bhens on the upheavals in the labor market and the strategies deployed in the battle for scarce talent.
6.8 Partner Management: Stronger Together
Anand Swaminathan on the art of managing a collaborative network.
Chapter 7: How? Decisive, Holistic, and Rapid Implementation
7.1 Creating a Plan
7.2 Think Big: Digitizing the Entire Enterprise
7.3 Surprise! It’s about the Customer
7.4 Breaking Up Functional Silos
Chapter 8: How? Ramping Up the Digital Company
8.1 Switching to the Digital Operating System
8.2 Anchoring the Culture Change
8.3 Steering Change
8.4 Encouraging Leadership at All Levels
Chapter 9: How? Scaling Forcefully
9.1 It’s about the Whole
9.2 How to Turn IT into a Weapon
9.3 Collaborating Closely with Start-Ups
9.4 Speed as a Guiding Principle
9.5 Rapid Scaling: Digitizing the Entire Enterprise
Conclusion: The Digital World Demands a New Way of Thinking
Chapter 10: Are We in Good Shape for the Transformation?
About the Authors
Special Thanks
Index
(leitura online e APP)
